Digital marketing comes with hundreds of terms, acronyms, metrics, and strategies. Whether you are learning the basics, developing a marketing plan, or evaluating campaign performance, understanding this terminology can help you make better decisions.
This digital marketing glossary provides concise definitions of important terms related to SEO, paid advertising, analytics, content marketing, branding, conversion optimization, ecommerce, and lead generation.
Use the alphabetical navigation below to find a term quickly.
Jump to: 0–9 | A | B | C | D | E | F | G | H | I | K | L | M | N | O | P | Q | R | S | T | U | V | W | Z
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0–9 {#0-9}
4 Ps of Marketing
The four Ps of marketing are product, price, place, and promotion. Together, they form a framework businesses use to decide what to sell, how much to charge, where to make it available, and how to promote it.
The framework is also commonly called the marketing mix.
A {#a}
A/B Testing
A/B testing, also called split testing, compares two versions of a marketing asset to determine which performs better. Marketers can test landing pages, headlines, emails, forms, advertisements, and calls to action.
A reliable test should change one primary variable at a time and use a sufficiently large sample before a winner is selected.
Account-Based Marketing
Account-based marketing, or ABM, is a B2B strategy that creates personalized campaigns for selected high-value accounts. Marketing and sales teams collaborate to identify target companies, engage relevant decision-makers, and move those accounts toward a sale.
Learn more in our account-based marketing guide.
Ad Exchange
An ad exchange is a digital marketplace where publishers offer advertising inventory and advertisers bid to display ads. Transactions are often completed automatically through programmatic advertising technology.
Ad Fatigue
Ad fatigue occurs when an audience sees the same advertisement so frequently that engagement and performance decline. Common signs include increasing frequency, falling click-through rates, and rising acquisition costs.
Marketers can reduce ad fatigue by refreshing creative assets, adjusting targeting, rotating messages, or limiting frequency.
Ad Network
An ad network connects advertisers seeking placements with publishers that have advertising inventory. Unlike an ad exchange, an ad network may package inventory by audience, format, category, or price.
Ad Tracking
Ad tracking is the process of measuring how users interact with advertisements. It may involve tracking impressions, clicks, conversions, revenue, view-through activity, and assisted conversions.
Tracking practices must comply with applicable privacy laws, consent requirements, and advertising-platform policies.
Affiliate Marketing
Affiliate marketing is a performance-based model in which a third party earns a commission for generating a sale, lead, or other agreed action. Affiliates commonly promote offers through websites, email, social media, videos, and paid campaigns.
Read our affiliate marketing guide for implementation tips.
AI Overviews
AI Overviews are AI-generated summaries that may appear in Google search results. They combine information from multiple sources to help users answer a query without reviewing every traditional result.
Brands can improve their visibility by publishing clear, original, well-supported content that satisfies search intent and demonstrates subject-matter expertise.
Annual Contract Value
Annual contract value, or ACV, is the average annual revenue associated with a customer contract. It is frequently used by subscription and SaaS companies.
For example, a three-year contract worth $30,000 has an ACV of $10,000, excluding one-time fees unless the company’s reporting method includes them.
Annual Recurring Revenue
Annual recurring revenue, or ARR, measures predictable recurring revenue normalized over a 12-month period. It typically includes subscription revenue but excludes one-time purchases and nonrecurring fees.
Attribution
Marketing attribution is the process of assigning credit to the touchpoints that contribute to a conversion. Common models include first-click, last-click, linear, time-decay, position-based, and data-driven attribution.
No attribution model provides a perfect representation of customer behavior, so results should be interpreted alongside incrementality testing and business data.
Audience Segmentation
Audience segmentation divides a larger audience into smaller groups based on shared characteristics. Segments may be based on demographics, location, behavior, purchase history, interests, lifecycle stage, or customer value.
Audience Targeting
Audience targeting is the practice of delivering marketing messages to selected groups of users. Advertisers may use demographic, contextual, behavioral, geographic, first-party, or interest-based targeting.
B {#b}
B2B Marketing
Business-to-business marketing promotes products or services to companies, institutions, and other organizations. B2B campaigns often involve longer buying cycles, multiple decision-makers, and a greater emphasis on trust, expertise, and return on investment.
B2C Marketing
Business-to-consumer marketing promotes products or services to individual consumers. B2C campaigns commonly focus on convenience, price, emotion, personal benefits, and shorter purchase journeys.
B2G Marketing
Business-to-government marketing promotes products or services to public-sector organizations. It often requires specialized procurement knowledge, compliance documentation, relationship building, and responses to formal requests for proposals.
Backlink
A backlink, also called an inbound link, is a link from another website to your website. Relevant links from reputable websites can help search engines discover content and may strengthen a page’s perceived authority.
Backlink quality, relevance, placement, and natural acquisition matter more than raw link volume.
Banner Ad
A banner ad is a visual advertisement displayed on a website, app, or digital platform. It may include static images, animation, video, text, and a call to action.
Behavioral Segmentation
Behavioral segmentation groups people based on actions such as purchases, product usage, website visits, email engagement, and brand interactions.
Benefit Segmentation
Benefit segmentation groups prospective customers according to the benefits they want from a product or service. Examples include convenience, affordability, durability, speed, status, or customer support.
Bottom-of-the-Funnel Content
Bottom-of-the-funnel, or BOFU, content supports prospects who are close to making a purchase decision. Examples include product comparisons, demonstrations, pricing pages, case studies, implementation guides, and consultation offers.
Effective BOFU content answers final questions, reduces perceived risk, and provides a clear conversion path.
Bounce Rate
Bounce rate represents the percentage of sessions that do not meet a platform’s engagement criteria.
In Google Analytics 4, bounce rate is the inverse of engagement rate. A bounced session is one that is not an engaged session—meaning it lasts fewer than 10 seconds, has no key event, and includes fewer than two page or screen views, subject to the property’s current settings.
A high bounce rate is not always negative. Its meaning depends on the page’s purpose and whether visitors receive the information they need.
Brand Architecture
Brand architecture defines how a company’s parent brand, sub-brands, products, and services relate to one another. Common models include branded house, house of brands, endorsed brands, and hybrid architecture.
Brand Awareness
Brand awareness describes how familiar a target audience is with a company and how easily people recognize or recall it.
Brand Experience
Brand experience is the overall impression people develop through interactions with a company. It may be influenced by advertising, website usability, products, employees, customer service, packaging, and post-purchase communication.
Brand Guidelines
Brand guidelines, also called a brand style guide, define how a brand should be represented. They may include rules for logos, colors, typography, imagery, voice, tone, messaging, and accessibility.
Brand Loyalty
Brand loyalty is a customer’s tendency to continue choosing a particular brand despite the availability of competing alternatives.
Brand Management
Brand management is the process of developing, monitoring, and protecting a company’s identity, reputation, positioning, and perceived value.
Brand Marketing
Brand marketing promotes the identity, values, personality, and reputation of a company rather than focusing exclusively on immediate product sales.
Brand Perception
Brand perception is how customers and other stakeholders view a brand. It is shaped by direct experiences, word of mouth, media coverage, advertising, reviews, and public behavior.
Brand Positioning
Brand positioning defines the place a brand aims to occupy in the customer’s mind relative to its competitors. Strong positioning clearly communicates the audience, category, differentiator, and value offered.
Brand Salience
Brand salience is the likelihood that a buyer will notice, recognize, or remember a brand during a purchase situation.
Brand Storytelling
Brand storytelling uses narrative to communicate a company’s identity, values, purpose, or customer impact. Effective stories should be credible, relevant, consistent, and connected to the audience’s priorities.
Branding
Branding is the strategic process of creating a recognizable identity and distinct market position. It includes visual identity, messaging, voice, values, customer experience, and reputation.
Bricks-and-Clicks Business Model
A bricks-and-clicks business operates through both physical locations and digital sales channels. It is also known as a click-and-mortar or omnichannel retail model.
Business Process Outsourcing
Business process outsourcing, or BPO, occurs when a company hires an external provider to manage selected operations. Marketing BPO may include content production, advertising, analytics, email, social media, or campaign management.
Buyer Persona
A buyer persona is a research-based representation of a type of customer or decision-maker. It describes relevant goals, pain points, behaviors, objections, information needs, and buying influences.
Personas should be based on customer research and behavioral evidence rather than assumptions or stereotypes.
Buying Signal
A buying signal is an action or event that may indicate purchase interest. Examples include repeated pricing-page visits, demo requests, product comparisons, trial activity, or questions about implementation.
A signal suggests intent but does not guarantee that a prospect is ready to buy.
C {#c}
Call to Action
A call to action, or CTA, is a prompt that encourages a user to take a specific next step. Examples include “Request a quote,” “Start a free trial,” and “Download the guide.”
Effective CTAs are clear, relevant to the page, and aligned with the visitor’s stage in the customer journey.
Campaign
A marketing campaign is a coordinated set of activities designed to achieve a defined objective within a particular period. Campaigns may support product launches, lead generation, sales, customer retention, or brand awareness.
Challenger Brand
A challenger brand seeks to disrupt an established category or challenge dominant competitors. It typically uses distinctive positioning, messaging, customer experiences, or business models.
Channel Partner Marketing
Channel partner marketing promotes products or services sold through third-party partners, such as distributors, resellers, affiliates, agents, or retailers.
Channel Sales
Channel sales is an indirect model in which a company sells through partners rather than exclusively through its own sales team.
Chatbot
A chatbot is software that communicates with users through text or voice. Chatbots may answer common questions, qualify leads, recommend resources, schedule appointments, or direct users to human support.
AI-powered chatbots should be monitored for accuracy, privacy, accessibility, and appropriate escalation.
Click-Through Rate
Click-through rate, or CTR, is the percentage of impressions that generate a click.
Formula: Clicks ÷ Impressions × 100
CTR can help evaluate the relevance of an advertisement, email, search result, or call to action, but it should be considered alongside conversion quality and business outcomes.
Comparative Advertising
Comparative advertising contrasts one company’s product or service with a competitor or market alternative. Claims should be accurate, verifiable, current, and compliant with applicable advertising laws.
Consent Management Platform
A consent management platform, or CMP, helps websites collect, store, and communicate users’ consent preferences. It can support privacy compliance and control when certain tracking technologies are activated.
Consent Mode
Google Consent Mode allows websites to communicate users’ consent choices to Google tags. Depending on implementation and consent status, tags can adjust how they collect or model data.
Consent Mode does not replace a consent banner, privacy policy, or legal review.
Consumer Marketing
Consumer marketing promotes products and services to individuals for personal use. It generally overlaps with B2C marketing.
Content Management System
A content management system, or CMS, is software used to create, edit, organize, and publish website content. Examples include WordPress, Drupal, Webflow, Shopify, and Adobe Experience Manager.
Content Marketing
Content marketing is the strategic creation and distribution of useful content to attract, educate, engage, and retain a defined audience.
Formats include articles, videos, podcasts, webinars, reports, newsletters, templates, and interactive tools. Explore our content marketing guide.
Content Strategy
Content strategy defines how content will support audience needs and business objectives. It covers research, governance, production, distribution, maintenance, measurement, and ownership.
Conversion
A conversion occurs when a user completes a desired action. Conversions may include purchases, form submissions, calls, account registrations, downloads, or qualified sales opportunities.
Conversion Funnel
A conversion funnel represents the stages people move through before completing a desired action. A common model includes awareness, consideration, decision, conversion, and retention.
Conversion Rate
Conversion rate, or CVR, is the percentage of eligible users or sessions that complete a desired action.
Formula: Conversions ÷ Total eligible users, sessions, or interactions × 100
The denominator should always be clearly defined when conversion rates are reported.
Conversion Rate Optimization
Conversion rate optimization, or CRO, is the systematic process of improving digital experiences to increase meaningful conversions. CRO may involve analytics, customer research, usability testing, experimentation, copywriting, design, and technical improvements.
Learn how the process works in our conversion rate optimization guide.
Cookie
A cookie is a small piece of data a website stores in a user’s browser. Cookies can support authentication, preferences, analytics, personalization, and advertising.
Cookie use may require consent or disclosure depending on location, purpose, and applicable law.
Cost per Acquisition
Cost per acquisition, or CPA, measures the average advertising or marketing cost required to generate a specified acquisition.
Formula: Campaign cost ÷ Acquisitions
The term “acquisition” should be defined because it may refer to a lead, trial, sale, or customer.
Cost per Click
Cost per click, or CPC, is the average amount paid for each advertisement click.
Formula: Total click cost ÷ Clicks
Cost per Lead
Cost per lead, or CPL, is the average marketing cost required to generate a lead.
Formula: Marketing cost ÷ Leads generated
Lead quality should be considered alongside CPL because a lower cost does not necessarily produce better sales opportunities.
Cost per Mille
Cost per mille, or CPM, is the cost of 1,000 ad impressions.
Formula: Campaign cost ÷ Impressions × 1,000
Customer Acquisition Cost
Customer acquisition cost, or CAC, is the average sales and marketing cost required to acquire a new customer.
Formula: Relevant sales and marketing costs ÷ New customers acquired
Companies should document which costs and time periods are included to ensure consistent reporting.
Customer Data Platform
A customer data platform, or CDP, collects and unifies customer data from multiple sources to create persistent customer profiles that other systems can use.
Customer Journey
The customer journey includes the experiences and touchpoints a person has before, during, and after becoming a customer.
Customer Journey Map
A customer journey map is a visual representation of the stages, interactions, questions, emotions, and friction points customers experience while engaging with a company.
Customer Lifetime Value
Customer lifetime value, or CLV/LTV, estimates the revenue or profit a business expects to generate from a customer over the relationship.
The calculation varies by business model, so companies should document whether the metric uses revenue, gross margin, or contribution margin.
Customer Relationship Management
Customer relationship management, or CRM, refers to the processes and technology used to manage prospect and customer interactions. A CRM may store contact information, sales activity, communication history, lifecycle stage, and revenue data.
Customer Satisfaction
Customer satisfaction measures how well a product, service, or experience meets customer expectations. It is often measured using surveys, ratings, retention data, and support feedback.
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Data-Driven Marketing
Data-driven marketing uses customer, campaign, and market data to inform strategy and decisions. Data should be accurate, relevant, responsibly collected, and interpreted in context.
Demand Generation
Demand generation builds awareness and interest in a company’s category, solutions, or products. It may include educational content, events, paid media, partnerships, public relations, and community building.
Demand generation is broader than lead generation and should not be measured solely by form submissions.
Demand-Side Platform
A demand-side platform, or DSP, allows advertisers and agencies to purchase digital advertising inventory programmatically across multiple publishers and exchanges.
Digital Asset
A digital asset is a piece of content or media stored in a digital format that provides value to an organization. Examples include images, videos, documents, templates, datasets, source files, and brand materials.
Digital Marketing
Digital marketing is the promotion of a brand, product, or service through digital channels and technology. It includes SEO, paid media, email, social media, content, websites, apps, affiliate marketing, and digital analytics.
Read our complete digital marketing guide.
Digital Marketing Audit
A digital marketing audit is a structured review of a company’s channels, campaigns, tracking, technology, content, and performance. Its purpose is to identify risks, inefficiencies, and opportunities for improvement.
Digital Marketing Campaign
A digital marketing campaign is a coordinated set of online activities designed to accomplish a measurable objective, such as generating awareness, leads, sales, or repeat purchases.
Digital Transformation
Digital transformation is the integration of digital technology and new operating practices across an organization. It can affect processes, products, customer experiences, employee workflows, and business models.
Direct Message
A direct message, or DM, is a private message sent through a social network or messaging platform rather than posted publicly.
Direct Response Marketing
Direct response marketing asks an audience to take an immediate, measurable action. Typical responses include making a purchase, calling a number, completing a form, or registering for an event.
Direct-to-Consumer Marketing
Direct-to-consumer, or DTC/D2C, marketing promotes products directly to consumers without relying exclusively on traditional wholesalers or retailers.
Display Advertising
Display advertising uses visual ad formats across websites, apps, and digital platforms. Formats may include banners, video, interactive media, and responsive ads.
DMCA
The Digital Millennium Copyright Act, or DMCA, is a United States copyright law that includes a process for requesting the removal of allegedly infringing online material.
A DMCA request is a legal process and should not be used for content disputes unrelated to copyright.
E {#e}
Ecommerce Marketing
Ecommerce marketing promotes an online store and its products through channels such as SEO, paid search, shopping ads, marketplaces, email, affiliates, social media, and content.
Email Marketing
Email marketing uses email to communicate with prospects and customers. Campaigns may support lead nurturing, sales, onboarding, retention, education, events, and customer service.
Email programs should follow applicable consent, identification, and unsubscribe requirements.
Employer Branding
Employer branding is the process of shaping how current and prospective employees perceive an organization as a workplace.
End-to-End Marketing
End-to-end marketing manages the entire customer journey rather than treating each channel or campaign as an isolated activity. It connects awareness, acquisition, conversion, onboarding, retention, and advocacy.
Engagement Rate
Engagement rate measures how frequently users meaningfully interact with content or a digital property. Its exact definition varies by platform.
In GA4, engagement rate is the percentage of sessions classified as engaged sessions.
Evergreen Content
Evergreen content remains useful over a long period rather than becoming irrelevant shortly after publication. Examples include foundational guides, definitions, checklists, and frequently asked questions.
Evergreen content still requires periodic reviews to keep facts, links, examples, and recommendations accurate.
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First-Party Data
First-party data is information a company collects directly through its own interactions with customers and audiences. Examples include purchase history, CRM records, website activity, survey responses, and email engagement.
Its collection and use should follow applicable privacy laws and user expectations.
Flywheel Marketing
Flywheel marketing is a customer-centered model in which positive experiences encourage retention, referrals, and advocacy. These outcomes create momentum that can support sustainable growth.
Frequency
Advertising frequency is the average number of times a person or account is estimated to have seen an advertisement during a defined period.
High frequency can contribute to ad fatigue, although the appropriate level depends on the audience, campaign, channel, and buying cycle.
Full-Service Digital Marketing
Full-service digital marketing describes an agency or provider that manages multiple online marketing disciplines. Services may include strategy, SEO, advertising, content, email, social media, design, development, and analytics.
G {#g}
GA4
Google Analytics 4, or GA4, is Google’s event-based analytics platform for measuring activity across websites and apps. It replaced Universal Analytics as Google’s primary analytics product.
Generative Engine Optimization
Generative engine optimization, or GEO, is the practice of improving content’s ability to be accurately understood, cited, or surfaced by AI-powered search and answer systems.
GEO complements, rather than replaces, SEO. Strong fundamentals include crawlability, clear entities, original information, structured content, credible sourcing, and consistent brand signals.
Generation Z
Generation Z generally refers to the demographic cohort born from the late 1990s through the early 2010s. Exact birth-year boundaries vary by source.
Marketing to Gen Z should be based on audience research rather than broad generational stereotypes.
Geotargeting
Geotargeting delivers content or advertising based on a user’s location or selected geographic area. Targeting may use country, region, city, postal code, radius, or other location signals.
Global Marketing
Global marketing promotes products or services across multiple countries or regions. It requires market research, localization, regulatory awareness, and sensitivity to differences in language, culture, pricing, and customer behavior.
Google Marketing Platform
Google Marketing Platform is a collection of enterprise advertising and analytics products. It includes tools designed to support campaign management, audience analysis, optimization, and measurement.
Growth Hacking
Growth hacking is an experimentation-focused approach to identifying scalable ways to acquire and retain customers. Sustainable growth work should prioritize customer value and sound measurement rather than short-term tactics.
Growth Marketing
Growth marketing uses cross-functional experimentation across the customer lifecycle to improve acquisition, activation, retention, revenue, and referrals.
H {#h}
Heatmap
A heatmap is a visual representation of aggregated user interactions on a page. Heatmaps may show clicks, taps, mouse movement, attention, or scrolling behavior.
Heatmaps can identify patterns but should be evaluated with analytics, user research, and accessibility considerations.
Hotjar
Hotjar is a digital experience insights platform offering tools such as heatmaps, session recordings, surveys, and user feedback. It is one of several platforms used to study website behavior.
I {#i}
Ideal Customer Profile
An ideal customer profile, or ICP, describes the type of company or customer most likely to receive substantial value from an offering and become a strong customer.
In B2B marketing, an ICP usually describes an organization, while a buyer persona describes an individual involved in the purchase.
Impression
An impression is counted when content or an advertisement is displayed according to a platform’s measurement rules. An impression does not necessarily mean the user noticed or engaged with the content.
In-App Marketing
In-app marketing delivers messages, promotions, recommendations, or onboarding experiences while people use a mobile or web application.
Inbound Marketing
Inbound marketing attracts prospective customers by publishing helpful, discoverable content and experiences aligned with their needs. Common channels include SEO, content, email, social media, and marketing automation.
Incrementality
Incrementality measures whether a marketing activity caused additional conversions or revenue beyond what would have happened without it.
Controlled experiments, holdout groups, and geo-based tests are common methods for estimating incremental impact.
Integrated Marketing
Integrated marketing coordinates messages and creative assets across channels so customers receive a consistent experience.
Interactive Marketing
Interactive marketing encourages users to participate rather than passively consume content. Examples include quizzes, calculators, assessments, configurators, polls, and games.
Internet Marketing
Internet marketing, also called online marketing, promotes businesses through Internet-based channels. It is generally used interchangeably with digital marketing, although digital marketing can also include non-Internet technologies.
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Key Event
A key event in GA4 is an event that a business marks as especially important. Examples may include a purchase, registration, lead submission, or subscription.
Google previously used “conversion” for this concept within Analytics, although advertising platforms still use conversion-related terminology.
Key Performance Indicator
A key performance indicator, or KPI, is a metric selected to evaluate progress toward a business objective. KPIs should be measurable, relevant, time-bound, and connected to a defined outcome.
Not every available metric is a KPI.
Keyword
A keyword is a word or phrase associated with a user’s search query, content topic, or paid search target. SEO keyword selection should consider intent, relevance, competition, and the page’s ability to satisfy the query.
Keyword Research
Keyword research identifies and evaluates the terms people use when searching. It helps marketers understand demand, language, search intent, topic relationships, and content opportunities.
Keyword Stuffing
Keyword stuffing is the excessive or unnatural repetition of search terms in an attempt to influence rankings. It harms readability and can violate search engine spam policies.
L {#l}
Landing Page
A landing page is a page designed around a specific campaign, audience, or conversion goal. Effective landing pages maintain message consistency, explain the offer, reduce friction, address objections, and present a clear CTA.
Lead
A lead is a person or organization that has shown potential interest in a company’s offering. Definitions and qualification criteria vary by business.
Lead Conversion
Lead conversion is the process of moving a prospect toward a defined outcome, commonly a qualified sales opportunity or customer.
Lead Generation
Lead generation attracts prospects and encourages them to share information or initiate contact. Common tactics include forms, consultations, gated resources, events, trials, and interactive tools.
Lead Magnet
A lead magnet is a useful resource offered in exchange for contact information or another action. Examples include templates, reports, checklists, calculators, webinars, and assessments.
Lead Nurturing
Lead nurturing uses relevant communication to help prospects progress through the buying process. Programs may include email, retargeting, content recommendations, sales outreach, and educational events.
Lifecycle Marketing
Lifecycle marketing adapts communication according to a customer’s stage, such as awareness, consideration, purchase, onboarding, retention, expansion, or advocacy.
Live Shopping
Live shopping combines livestreamed content with ecommerce functionality. Viewers can watch product demonstrations, ask questions, and purchase featured items in real time.
Local Marketing
Local marketing promotes a company to customers within a defined geographic area. Common tactics include local SEO, community partnerships, local advertising, reviews, and location-specific content.
Long-Tail Keyword
A long-tail keyword is a specific search phrase, often associated with more focused intent than a broad head term. Long-tail keywords are not defined solely by word count; they are generally lower-volume queries within the search-demand curve.
For example, “hand-dyed women’s wool sweater” is more specific than “sweater.”
M {#m}
Marketing
Marketing is the process of understanding customer needs and creating, communicating, delivering, and exchanging products or services that provide value.
Marketing Automation
Marketing automation uses software and rules to manage repetitive or behavior-based activities. Examples include email sequences, lead scoring, customer segmentation, campaign workflows, and CRM updates.
Marketing Collateral
Marketing collateral includes materials used to educate audiences and promote a company’s offerings. Examples include brochures, case studies, sales presentations, one-sheets, videos, and product guides.
Marketing Mix
The marketing mix is the combination of decisions and tactics a business uses to bring an offering to market. The traditional framework consists of product, price, place, and promotion.
Marketing Mix Modeling
Marketing mix modeling, or MMM, is a statistical method used to estimate how marketing and external factors contribute to business outcomes over time.
MMM can support budget planning, but its reliability depends on data quality, methodology, assumptions, and sufficient variation in marketing activity.
Marketing Operations
Marketing operations manages the processes, technology, data, workflows, governance, and measurement systems that help marketing teams execute effectively.
Marketing Performance Management
Marketing performance management, or MPM, is the process of planning, monitoring, evaluating, and improving marketing’s contribution to business objectives.
Marketing Plan
A marketing plan documents the objectives, audience, positioning, channels, tactics, budget, responsibilities, timeline, and measurement approach for a defined period.
Marketing Qualified Lead
A marketing qualified lead, or MQL, is a lead that meets agreed demographic, firmographic, and behavioral criteria indicating that further marketing or sales attention may be appropriate.
An MQL is not automatically a sales opportunity.
Marketing Segmentation
Marketing segmentation divides a market into groups with shared characteristics, needs, or behaviors. Common types include demographic, geographic, psychographic, firmographic, and behavioral segmentation.
Marketing Strategy
A marketing strategy is a long-term plan for reaching selected audiences and achieving business objectives through a defensible value proposition and coordinated activities.
Market Development Strategy
A market development strategy introduces an existing product or service to a new geographic area, customer group, use case, or distribution channel.
Market Expansion
Market expansion occurs when a business extends its reach beyond its existing target market while continuing to serve its original customers.
Market Share
Market share is the percentage of total sales or revenue in a defined market generated by a company.
Formula: Company sales ÷ Total market sales × 100
Market boundaries and time periods must be clearly defined for the metric to be meaningful.
Martech
Martech, short for marketing technology, refers to software and systems used to plan, execute, automate, analyze, and optimize marketing.
Micro-Moment
A micro-moment is an intent-driven situation in which a person uses a device to learn, go, do, or buy something. The concept emphasizes satisfying immediate user needs with relevant experiences.
Mobile Marketing
Mobile marketing reaches audiences through smartphones, tablets, and mobile applications. It may include mobile search, apps, SMS, push notifications, mobile websites, and location-based campaigns.
Multi-Channel Marketing
Multi-channel marketing uses more than one channel to reach customers. The channels may operate independently rather than as one connected experience.
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Native Advertising
Native advertising is paid content designed to match the format and experience of the platform on which it appears. It must be clearly labeled as sponsored or paid content.
Net Promoter Score
Net Promoter Score, or NPS, is calculated by asking customers how likely they are to recommend a company on a scale from 0 to 10.
Respondents are classified as promoters, passives, or detractors.
Formula: % Promoters − % Detractors
NPS is a directional measure and should be used alongside qualitative feedback and behavioral data.
O {#o}
Off-Page SEO
Off-page SEO includes activities and signals outside a website that can influence its organic visibility or reputation. Examples include earning authoritative links, digital public relations, citations, reviews, and brand mentions.
Avoid paid link schemes and manipulative tactics that violate search engine policies.
Omnichannel Marketing
Omnichannel marketing connects channels and customer data to provide a coordinated experience across devices and touchpoints.
Unlike basic multi-channel marketing, omnichannel marketing aims to preserve context as customers move between channels.
On-Page SEO
On-page SEO optimizes page content and HTML elements to help search engines and users understand a page. It includes search intent, headings, copy, titles, internal links, image text, structured data, and content quality.
Organic Marketing
Organic marketing uses unpaid distribution methods to attract and engage audiences. Examples include SEO, social media posts, community participation, referrals, and email to an owned subscriber list.
“Organic” does not mean free because strategy, people, tools, and content production still require investment.
Organic Search
Organic search refers to unpaid search engine results. Rankings are generated algorithmically based on factors such as relevance, quality, usability, context, and search engine policies.
Outbound Marketing
Outbound marketing delivers messages proactively to a selected audience. Examples include cold outreach, direct mail, trade shows, prospecting, display advertising, and some forms of paid media.
P {#p}
Page Experience
Page experience describes how users experience a webpage beyond the information it provides. Relevant considerations include usability, mobile compatibility, security, accessibility, intrusive elements, and Core Web Vitals.
Paid Search
Paid search places advertisements on search engine results pages, generally through auction-based platforms. Advertisers can target keywords, audiences, locations, devices, and other criteria.
Pay-Per-Click Advertising
Pay-per-click, or PPC, is an advertising model in which an advertiser typically pays when someone clicks an ad. PPC can include search, shopping, display, social, and marketplace advertising.
Performance Branding
Performance branding combines long-term brand building with measurable acquisition and conversion objectives.
Performance Creative
Performance creative uses campaign and audience data to guide the creation, testing, and refinement of advertisements and marketing assets.
Performance Marketing
Performance marketing is an approach in which campaigns are optimized around measurable actions, such as leads, sales, installs, or revenue. Compensation arrangements may also be linked to defined outcomes.
Persona Segmentation
Persona segmentation groups contacts or prospects according to relevant persona characteristics. Segmentation should reflect meaningful differences in needs or behavior rather than superficial labels.
Personal Branding
Personal branding is the intentional development and communication of an individual’s professional identity, expertise, reputation, and values.
Personalized Marketing
Personalized marketing tailors messages or experiences using audience data, preferences, behavior, or context. Personalization should be transparent, accurate, useful, and privacy-conscious.
Predictive Marketing
Predictive marketing applies historical data and statistical or machine-learning models to estimate future behavior or outcomes. Common applications include lead scoring, churn prediction, recommendations, and demand forecasting.
Predictions are probabilities rather than guarantees.
Product Life Cycle
The product life cycle describes the stages a product may move through: development, introduction, growth, maturity, and decline. Not every product follows the same pattern or timeline.
Programmatic Advertising
Programmatic advertising uses automated technology to buy, sell, and optimize advertising inventory. It may involve DSPs, SSPs, ad exchanges, audience data, and real-time auctions.
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Qualified Lead
A qualified lead meets defined criteria indicating that the person or organization is a plausible customer. Qualification may consider fit, need, authority, timing, budget, intent, and engagement.
Qualitative Research
Qualitative research collects non-numerical information to understand experiences, attitudes, motivations, and behaviors. Methods include interviews, observation, focus groups, and open-ended surveys.
Quantitative Research
Quantitative research collects and analyzes numerical data to measure variables, identify patterns, test hypotheses, and estimate outcomes. Methods include structured surveys, experiments, and analytics.
Quarterly Business Review
A quarterly business review, or QBR, is a recurring meeting used to evaluate results, discuss challenges, align stakeholders, and establish priorities for the next quarter.
R {#r}
Real-Time Bidding
Real-time bidding, or RTB, is a programmatic auction in which eligible advertisers bid for an individual ad impression. The auction generally occurs as a webpage or app loads.
Recruitment Marketing
Recruitment marketing promotes an organization’s employment opportunities and employer brand to attract qualified candidates.
Relationship Marketing
Relationship marketing focuses on developing long-term customer relationships rather than prioritizing individual transactions. It may involve personalization, loyalty programs, customer education, and proactive support.
Remarketing
Remarketing targets or communicates with people who previously interacted with a brand. It can include advertising to website visitors, sending cart-recovery emails, or engaging existing customer lists.
Remarketing activity must comply with consent, privacy, and platform requirements.
Retargeting
Retargeting usually refers to serving ads to people who previously visited a website, used an app, or interacted with digital content. The terms retargeting and remarketing are often used interchangeably.
Return on Ad Spend
Return on ad spend, or ROAS, measures the revenue attributed to advertising relative to advertising cost.
Formula: Attributed revenue ÷ Advertising cost
ROAS does not account for every business expense and should not be treated as profit.
Return on Investment
Return on investment, or ROI, evaluates the gain or loss from an investment relative to its cost.
Formula: (Return − Investment cost) ÷ Investment cost × 100
The calculation should clearly define the return, costs, attribution method, and time period.
Revenue Operations
Revenue operations, or RevOps, aligns marketing, sales, customer success, data, technology, and processes to improve the entire revenue lifecycle.
S {#s}
Sales Qualified Lead
A sales qualified lead, or SQL, is a prospect that sales has evaluated and accepted for direct follow-up based on agreed qualification criteria.
Search Engine Marketing
Search engine marketing, or SEM, commonly refers to paid advertising on search engines. Historically, the term has sometimes included both paid and organic search, so its meaning should be clarified when used.
Search Engine Optimization
Search engine optimization, or SEO, improves a website’s ability to earn relevant visibility in unpaid search results. It includes technical SEO, content, on-page optimization, digital authority, and user experience.
Read our beginner’s guide to SEO.
Search Engine Results Page
A search engine results page, or SERP, is the page displayed in response to a search query. It may include organic listings, advertisements, local results, images, videos, featured snippets, and AI-generated features.
Search Intent
Search intent is the underlying goal behind a query. Common categories include informational, navigational, commercial investigation, and transactional intent.
Pages are more likely to perform well when their format and content satisfy the dominant intent.
Server-Side Tracking
Server-side tracking sends selected measurement data through a server-controlled environment rather than relying entirely on browser-based tags.
It may improve data governance and resilience, but it does not bypass consent requirements or privacy laws.
Session
A session is a group of user interactions recorded within a defined period. Session definitions and timeout rules vary by analytics platform.
SMS Compliance
SMS compliance involves following laws, carrier requirements, and platform policies governing text-message marketing. Requirements may include consent, sender identification, opt-out instructions, timing restrictions, and recordkeeping.
Obtain legal guidance for the jurisdictions in which you operate.
SMS Marketing
SMS marketing uses text messages to communicate promotions, updates, reminders, or service information. Messages should be permission-based, relevant, appropriately timed, and easy to stop.
Social Media Marketing
Social media marketing uses social platforms to build awareness, engage communities, provide service, generate demand, and drive conversions. It includes both organic and paid activity.
Sponsored Content
Sponsored content is material created or distributed in exchange for payment or another commercial benefit. It should be clearly and prominently disclosed.
Subliminal Advertising
Subliminal advertising refers to stimuli presented below the threshold of conscious awareness with the intention of influencing behavior. Claims about its effectiveness are disputed, and marketers should avoid deceptive practices.
Supply-Side Platform
A supply-side platform, or SSP, helps publishers manage and sell advertising inventory programmatically.
T {#t}
Target Audience
A target audience is the group of people or organizations a campaign is designed to reach. It may be defined using demographic, geographic, behavioral, psychographic, or firmographic criteria.
Technical Marketing
Technical marketing communicates complex product details to audiences that require in-depth information. It is common in engineering, software, manufacturing, healthcare, and other specialized industries.
Technical SEO
Technical SEO improves a website’s crawlability, indexability, rendering, architecture, performance, and technical signals. It may include sitemaps, robots directives, canonicals, redirects, structured data, and Core Web Vitals.
Third-Party Data
Third-party data is information collected by an organization that does not have a direct relationship with the person represented by the data. Its availability and use are increasingly affected by privacy regulations and platform changes.
Top-of-the-Funnel Content
Top-of-the-funnel, or TOFU, content introduces a problem, category, or topic to audiences in the early stages of awareness.
Examples include introductory guides, educational videos, research, glossaries, and social content. TOFU content should educate before asking for a high-commitment action.
Total Addressable Market
Total addressable market, or TAM, is the maximum revenue opportunity available if a company captured 100% of a defined market.
TAM is a theoretical ceiling, not a revenue forecast. It is often evaluated alongside serviceable available market and serviceable obtainable market.
Touchpoint
A touchpoint is any interaction a person has with a brand. Examples include ads, search results, website visits, sales calls, emails, reviews, products, and customer support.
U {#u}
Unique Selling Proposition
A unique selling proposition, or USP, is a clear statement explaining why a customer should choose one offering over available alternatives.
UTM Parameter
A UTM parameter is a tracking value added to a URL to help analytics tools identify campaign traffic. Common parameters include source, medium, campaign, term, and content.
Consistent naming conventions are essential for reliable reporting.
User-Generated Content
User-generated content, or UGC, is material created by customers, fans, or other users rather than directly by a brand. Examples include reviews, social posts, photos, videos, and community discussions.
Brands should obtain appropriate usage rights before republishing UGC.
User Experience
User experience, or UX, is the overall quality of a person’s interaction with a product, service, or digital property. It includes usefulness, usability, accessibility, clarity, performance, trust, and emotional response.
UX Strategy
UX strategy is a long-term plan for aligning user needs with business goals through research, design, content, technology, and measurement.
UX Testing
UX testing evaluates how people interact with a website, app, or product. Methods include usability testing, interviews, surveys, task analysis, accessibility testing, and controlled experiments.
V {#v}
Vanity Metric
A vanity metric looks impressive but provides limited insight into meaningful business outcomes. Examples may include raw impressions or follower counts when they are disconnected from engagement, revenue, or customer value.
Vanity URL
A vanity URL is a short, memorable, branded web address designed for easier communication and sharing. It commonly redirects to a longer campaign or product URL.
View-Through Conversion
A view-through conversion occurs when someone sees an advertisement, does not click it, and later converts within a defined attribution window.
View-through results should be interpreted carefully because exposure does not necessarily prove causation.
W {#w}
Web Marketing
Web marketing promotes a business through websites and Internet-based channels. It can include SEO, PPC, content, email, affiliate marketing, and social media.
Webcast
A webcast is a live or prerecorded presentation broadcast online. Webcasts can support education, product demonstrations, events, investor communication, and lead generation.
Website Conversion
A website conversion occurs when a visitor completes a desired website action, such as making a purchase, submitting a form, booking an appointment, or creating an account.
Website Personalization
Website personalization adapts page content or experiences using information such as location, referral source, lifecycle stage, account, or previous behavior.
Personalization should improve relevance without compromising privacy, accessibility, or user control.
Z {#z}
Zero-Click Search
A zero-click search occurs when a user obtains an answer from the search results page without clicking through to another website.
Brands can respond by strengthening visibility within search features while creating content and tools that give users a compelling reason to visit.
Zero-Party Data
Zero-party data is information a customer intentionally and proactively provides to a company. Examples include preferences, purchase intentions, survey answers, and communication choices.
Because the information is volunteered, it can support transparent and relevant personalization.
Put These Marketing Terms Into Practice
Understanding digital marketing terminology is only the first step. Sustainable growth comes from choosing the right channels, measuring meaningful outcomes, and continually improving the customer experience.
If you need help auditing your SEO, paid advertising, analytics, content, or conversion funnel, our digital marketing specialists can identify your highest-priority opportunities.
Primary CTA: Get a Free Digital Marketing Assessment
Supporting copy: Receive a practical review of your current strategy, tracking, website, and lead-generation opportunities.
CTA button: Request My Free Assessment
CTA destination:/contact/or/digital-marketing-audit/
Not ready to speak with a specialist?
Secondary CTA: Download the Digital Marketing Glossary and KPI Cheat Sheet
CTA button: Get the Free PDF
Suggested form fields: First name and business email only
Frequently Asked Questions
What is digital marketing?
Digital marketing is the promotion of a business, product, or service through digital channels. Common disciplines include search engine optimization, paid advertising, content marketing, email, social media, affiliate marketing, and digital analytics.
What are the most important digital marketing terms to know?
Important terms include SEO, PPC, CTR, CPC, conversion rate, CAC, customer lifetime value, ROAS, ROI, CRM, CTA, search intent, attribution, and marketing qualified lead. The most relevant terms depend on your role, business model, and marketing channels.
What is the difference between SEO and SEM?
SEO improves visibility in unpaid search results through technical, content, and authority-building work. SEM commonly refers to paid search advertising, in which advertisers bid to show ads on search engine results pages.
What is the difference between CPC, CPA, CPL, and CPM?
CPC is the average cost of an ad click. CPA is the cost of a defined acquisition, CPL is the cost of generating a lead, and CPM is the cost of 1,000 advertising impressions.
What is a good conversion rate?
There is no universal good conversion rate. Performance varies by industry, offer, channel, device, audience, and conversion type. A business should compare performance with its own historical data, qualified traffic segments, economics, and testing results.
What is the difference between ROI and ROAS?
ROI compares the return from an investment with the total cost of that investment. ROAS compares attributed advertising revenue with advertising spend. ROAS is narrower and does not usually account for all operating, production, or marketing expenses.
How often should a digital marketing glossary be updated?
A digital marketing glossary should be reviewed at least every six to twelve months. It should also be updated when analytics platforms, privacy requirements, search features, advertising technology, or commonly used terminology change.
How can businesses use this glossary?
Businesses can use this glossary to train team members, standardize reporting language, interpret agency proposals, plan campaigns, and understand marketing performance. It can also serve as a reference when creating strategies, dashboards, and internal documentation.
Internal Linking Plan
Add links only where a relevant, high-quality destination exists. Do not create broken links or send multiple terms to loosely related service pages.
| Glossary term | Suggested internal destination | Suggested anchor text |
|---|---|---|
| Account-based marketing | /blog/account-based-marketing/ | account-based marketing |
| Affiliate marketing | /blog/affiliate-marketing/ | affiliate marketing guide |
| Content marketing | /blog/content-marketing/ | content marketing |
| Conversion rate optimization | /blog/conversion-rate-optimization/ | conversion rate optimization guide |
| Digital marketing | /blog/digital-marketing/ | digital marketing guide |
| Email marketing | /services/email-marketing/ | email marketing services |
| Lead generation | /services/lead-generation/ | lead generation |
| Local marketing | /services/local-seo/ | local SEO |
| Marketing automation | /services/marketing-automation/ | marketing automation |
| Paid search/PPC | /services/ppc/ | PPC management |
| Search engine optimization | /blog/what-is-seo/ | guide to SEO |
| Social media marketing | /services/social-media-marketing/ | social media marketing |
| Technical SEO | /services/technical-seo/ | technical SEO |
| Website conversion | /services/conversion-rate-optimization/ | conversion optimization |
| Digital marketing audit CTA | /digital-marketing-audit/ | free digital marketing assessment |
Supporting internal-link actions
- Link to this glossary from relevant articles when specialized terminology first appears.
- Create links between related glossary entries using anchors where useful—for example, CAC to LTV and ROAS to ROI.
- Add the glossary to the website’s learning center or resources navigation.
- Link individual definition guides back to this page using “Explore more digital marketing terms.”
- Avoid placing the same service link beneath every definition. This can feel repetitive and commercially aggressive.
Image and Visual Recommendations
A glossary does not need many stock images. Prioritize useful visuals that improve comprehension.
Featured Image
Concept: An illustrated digital marketing dashboard surrounded by SEO, PPC, content, analytics, email, and social media icons.
Suggested filename: digital-marketing-glossary.webp
Alt text: Digital marketing glossary covering SEO, PPC, analytics, content, and email terms
Recommended dimensions: 1200 × 630 pixels
Visual 2: Marketing Funnel
Placement: Near the BOFU or TOFU definitions
Suggested filename: marketing-funnel-stages.webp
Alt text: Marketing funnel showing awareness, consideration, conversion, and retention stages
Visual 3: Common Marketing Metrics
Placement: Near the CPC, CPL, CPA, CPM, ROAS, and ROI definitions
Suggested filename: digital-marketing-metrics-formulas.webp
Alt text: Formulas for CPC, CPL, CPA, CPM, ROAS, and marketing ROI
Visual 4: Data Types
Placement: Near first-party, third-party, and zero-party data
Suggested filename: marketing-data-types.webp
Alt text: Comparison of zero-party, first-party, and third-party marketing data
Image implementation requirements
- Use WebP or AVIF where supported.
- Compress images before uploading.
- Add width and height attributes to reduce layout shift.
- Lazy-load images below the fold.
- Do not repeat the same alt text across images.
- Use empty alt text for purely decorative graphics.
- Avoid keyword stuffing in filenames or alt text.
Lead Generation Strategy
Recommended Conversion Path
Top-of-page CTA
Offer a downloadable glossary and KPI cheat sheet. This is appropriate for visitors with informational intent and requires less commitment than a sales call.
Offer: Digital Marketing Glossary PDF + KPI Formula Sheet
Form fields: First name and business email
Post-submission step: Redirect to a thank-you page with the download and an optional audit CTA.
Mid-page CTA
Place a small CTA after the conversion, analytics, or SEO sections.
Copy:
Not sure which metrics matter for your business?
Request a free marketing measurement review and identify gaps in your tracking and reporting.
Button: Review My Marketing Measurement
Bottom-of-page CTA
Use a higher-intent service CTA after the visitor has received value from the glossary.
Copy:
Turn marketing terminology into measurable growth.
Get a practical assessment of your SEO, content, paid media, analytics, and conversion funnel.
Button: Get a Free Marketing Assessment
Conversion Best Practices
- Use one primary CTA color consistently.
- Keep the lead-magnet form short.
- Explain what the visitor will receive.
- Add a privacy statement below the form.
- Avoid automatic newsletter enrollment unless clearly disclosed and consented to.
- Track form starts, form completions, CTA clicks, downloads, and qualified leads.
- Test CTA wording and placement rather than adding multiple competing offers.
On-Page SEO and CMS Requirements
Heading Structure
- Use one H1 only: Digital Marketing Glossary: 150+ Terms and Definitions
- Use H2 headings for letters and major supporting sections.
- Use H3 headings for individual definitions.
- Use H2 headings for the FAQ and CTA sections.
- Do not use heading tags solely to change font size.
Navigation and UX
- Create a sticky alphabetical menu on desktop.
- Use a horizontally scrollable letter menu on mobile.
- Give every term a unique anchor ID.
- Add a glossary search/filter field if the CMS supports it.
- Include “Back to top” links after every two or three letter sections.
- Consider collapsible definitions on mobile, but ensure the content remains present in the rendered HTML.
Title Tag and Snippet Optimization
The title should remain evergreen. Do not add a year unless the content is genuinely updated annually and the title is revised each year.
Definitions should begin with a direct explanation of the term. Avoid filler such as “About the marketing term” or “Why it is important to marketers.”
Canonicalization
Use a self-referencing canonical tag:
HTML<link rel="canonical" href="https://www.example.com/digital-marketing-glossary/">
Do not canonicalize the glossary to another article.
Open Graph Metadata
HTML<meta property="og:type" content="article">
<meta property="og:title" content="Digital Marketing Glossary: 150+ Terms and Definitions">
<meta property="og:description" content="Explore 150+ digital marketing terms covering SEO, paid media, analytics, content, branding, and lead generation.">
<meta property="og:url" content="https://www.example.com/digital-marketing-glossary/">
<meta property="og:image" content="https://www.example.com/images/digital-marketing-glossary.webp">
<meta name="twitter:card" content="summary_large_image">
Content Maintenance
Add visible “Last reviewed” information near the author details. Review the page every six months for:
- Platform terminology changes
- Privacy and compliance developments
- Outdated tools
- Broken internal links
- Search Console opportunities
- Definitions receiving impressions but few clicks
- New marketing and AI terminology
Schema Markup Recommendations
Use Article, BreadcrumbList, and DefinedTermSet schema. FAQ schema may also be included when the questions and answers are visible on the page.
Google currently limits FAQ rich-result visibility, so FAQ markup should be used for semantic accuracy—not with the expectation of guaranteed rich results.
Recommended JSON-LD
Replace the example values, dates, image URL, author, and publisher information before publishing.
HTML<script type="application/ld+json">
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"url": "https://www.example.com/digital-marketing-glossary/",
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"author": {
"@type": "Person",
"name": "AUTHOR NAME",
"url": "https://www.example.com/authors/author-name/"
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"publisher": {
"@type": "Organization",
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"url": "https://www.example.com/",
"logo": {
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"url": "https://www.example.com/digital-marketing-glossary/"
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Schema Validation Checklist
Before publication:
- Replace every placeholder.
- Ensure schema content matches visible page content.
- Use the actual publication and modification dates.
- Validate the code with Schema.org Validator.
- Test eligible markup with Google’s Rich Results Test.
- Do not add review ratings unless genuine, visible reviews meet Google’s policies.
- Do not mark every glossary term as an FAQ merely to pursue rich results.
Final Editorial Notes
The revised version intentionally removes weak or off-topic marketplace entries such as BrickSeek and Sears Marketplace. It also avoids treating individual software brands as essential marketing concepts unless the tool has broad educational relevance.
The page now addresses major gaps in the original version, including:
- SEO, SEM, SERP, PPC, CPC, CTR, CPM, CPA, and ROAS
- CAC, LTV, CRM, CTA, MQL, and SQL
- First-party, third-party, and zero-party data
- AI Overviews and generative engine optimization
- Consent management and server-side tracking
- GA4 terminology
- Search intent and technical SEO
- Marketing mix modeling and incrementality
- Lead magnets, lead generation, and lifecycle marketing
This creates a clearer topical focus, stronger search-intent alignment, better snippet eligibility, and more natural paths from informational traffic to lead generation.
CMS Publishing Package
SEO Metadata
Meta title: Digital Marketing Glossary: 150+ Terms and Definitions
Meta description: Explore 150+ digital marketing terms, acronyms, and definitions covering SEO, paid media, analytics, content, branding, and lead generation.
Suggested URL slug: /digital-marketing-glossary/
Primary keyword: digital marketing glossary
Secondary keywords:
- Digital marketing terms
- Marketing terminology
- Marketing terms and definitions
- Online marketing glossary
- Digital advertising terms
- Marketing acronyms
- SEO and marketing terms
Search intent: Informational, with secondary commercial-investigation opportunities
Suggested canonical URL: https://www.example.com/digital-marketing-glossary/
Replace
example.comand all suggested internal URLs with your website’s actual URLs before publishing.